Custom Printing Market Size & Trends 2035

Custom Printing Market Size & Trends

The size of the global custom printing market was USD 38.10 billion in 2024 and is expected to grow at a CAGR of 10.3% during 2025-2030. Growing demand for customized products fuels market growth. Consumers embrace distinctive products that express their tastes, preferences, and identities. This phenomenon crosses industries, such as fashion, home decor, and promotional items. Custom printing enables customers to be creative and customize products, like apparel with customized designs, special occasion gifts with personalized messages, or promotional items that appeal to their target market. With personalization on the rise, companies are investing in custom printing technologies to meet this increasing demand, which ultimately fuels market expansion.

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Printing Technique Insights
The market is segmented on the basis of printing technique into screen printing, digital printing, plot printing, and others. The screen printing segment led the market with a revenue share of 54.4% in 2024. The growth of screen printing in the custom printing market has also been supported by the advancements in screen printing technology. Technologies like automatic screen printing machines, digital hybrid printing, and new ink formulations have improved printing efficiency, accuracy, and quality. These innovations enable printers to print intricate designs with minute details and rich colors, meeting the growing needs of customers. Furthermore, the use of digital technology in conventional screen printing has widened capabilities, and companies can provide more varied and personalized products. With advancements in technology, the need for screen printing in the custom printing industry will rise.

The digital printing segment is expected to record high growth during the forecast period. Quick prototyping and sampling are becoming increasingly crucial in the product development process in different industries. Digital printing enables companies to produce rapid prototypes of their designs, allowing them to pilot test ideas, receive feedback, and make the required changes before going into full-scale production. This responsiveness is especially beneficial in the fashion and consumer goods sectors, where trends are quick to shift. Through its ability to accelerate iterations and minimize time to market, digital printing enables innovation and responsiveness, hence a vital resource for companies aiming to remain competitive. With the need for speed and efficiency in product development ever on the increase, digital printing will be central to addressing such needs.

Printing Design Insights
According to printing design, the market is divided into graphic design and artwork. Increased enthusiasm for home furnishings and interior design has stimulated the market for personalized art. Art revamps a room, provides a center of interest, and expresses a particular mood or theme. The popularity of the trend has driven sales of prints, canvas prints, and wall art, which are simply customized to suit personal preference. As homeowners keep on investing in the development of bespoke environments, the artwork segment in the custom printing industry is likely to expand throughout the forecast period. The increased demand for custom artwork has been driven by the rising interest in home decor and interior design. Artwork redefines a space, provides a focal point, and expresses a particular mood or theme. The same has contributed towards making art prints, canvas prints, and wall art popular as these can easily be personalized based on individual tastes. With the home owners also making investments towards building personalized living spaces, the segment of artworks within the market for custom prints will witness growth during the period of forecast.

The art segment is anticipated to grow considerably, with a CAGR of more than 11.2% during the forecast period. As per Contemporary Art Issue, artists typically produce between 25 to 50 artworks per year. With approximately 5 million working artists in 2023, this yields between 125 to 250 million new works every year.

Application Insights
Segmented by application, the market is categorized into clothing, business cards, marketing material, packaging, stationery, and others. The apparel segment was the market leader in revenue with a revenue market share of 36.9% in 2024. Demand for bespoke clothing goes beyond individual consumer trends to encompass event-based and promotional clothing. Organizations and companies now make extensive use of custom-printed apparel for employee uniforms, branding, and event merchandise. Customized t-shirts and other clothing with logos or slogans have been a successful way to promote brand identity and establish a sense of belonging among staff or event attendees. This has been especially so at corporate functions, trade shows, and community events. With businesses more and more realizing the benefit of customized wear in promoting brand awareness and connection, the clothing category of the custom print market will expand.

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Regional Insights
North America custom printing industry is anticipated to rise at a significant growth rate over the forecast period. Growing niche markets is a major growth driver of the custom printing industry in North America. With consumers becoming increasingly specific about what they need and desire, companies increasingly specialize in targeting narrow segments with customized products, for instance, environmentally sensitive consumers, sporting enthusiasts, and pet owners. This emphasis on niche markets enables businesses to distinguish themselves from the competition and attract certain consumers, leading ultimately to growth in the custom printing market.

U.S. Custom Printing Market Trends
The U.S. custom printing industry is seeing a huge boom with the advent of on-demand printing. Under this system, companies print products only when required, cutting down on inventory costs and wastage. On-demand printing fits well with the growing need for customized products among consumers. This versatility caters to creativity and allows companies to test out new designs promptly, which in turn stimulates innovation and responsiveness in the custom printing industry.

Asia Pacific Custom Printing Industry Trends
The Asia Pacific custom printing industry had a strong revenue share of approximately 39.9% in 2024. Market growth in the region is fueled by the growing demand for event-specific custom printed items. With events like weddings, birthdays, and corporate events becoming more personalized, customers look for distinctive items that mark these events. Custom printed items, including invitations, banners, and party favors, are important in making events more personalized.

Global custom printing market report based on printing technique, printing design, application, end use, and region.

• Technique Outlook (Revenue, USD Million, 2017 – 2030)
  • Screen Printing
  • Digital Printing
  • Plot Printing
  • Others
• Printing Design Outlook (Revenue, USD Million, 2017 – 2030)
  • Graphic Design
  • Artwork
• Application Outlook (Revenue, USD Million, 2017 – 2030)
  • Clothing
    • T-Shirts
    • Jerseys
    • Sweatshirts and Hoodies
    • Others
  • Business Cards
    • Standard
    • Premium
  • Marketing Material
    • Banners
    • Signage
    • Poster
    • Others
      • Brochures & Booklets
      • Catalogues
      • Flyers & Pamphlets
      • Menus
      • Others
  • Packaging
    • Labels
    • Stickers
    • Boxes
    • Paper Bags
    • Others
  • Stationery
    • Letterheads
    • Notebooks
    • Envelopes
    • Others
  • Others
• End-use Outlook (Revenue, USD Million, 2017 – 2030)
  • Commercial
    • Micro Enterprises
    • Small Enterprises
    • Medium Enterprises
    • Large Enterprises
  • Personal

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