Packaging Design Services Market stood at more than USD 26.45 billion in the year 2024 and is projected to exhibit a CAGR of more than 3.5% between the years 2023 to 2032.
Various aspects shape the packaging design service market and make it grow, in demand. They are remodeling the business and making it alter its perception on packaging design. The growth in e-commerce has accelerated the role of packaging design. E-commerce packaging is the very first physical point of contact a brand has with a customer. Companies are putting money into appealing & protective packages that reflect their brand and product safety delivery as online shopping grows in popularity. This trend has created a push for packaging design services.
Packaging design services are expert services offered by design agencies, creative studios, or specialist firms to assist companies in developing & creating attractive, functional, and efficient packaging solutions. Services include graphic design, structural design, creation of artwork, branding, and labeling. Packaging design services involve collaborating with customers to determine their brand identity, product details, and target market, and subsequently converting that information into attractive packaging designs.
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| Segments covered | Product, End-use, and Region |
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Packaging Design Services Market Trends
Hello! How we package our things is changing quickly, and it’s all about being nice to the Earth. Folks are more conscious than ever of the environment, and they want their products packaged in something that’s gentle on the planet. So, the people who design packaging are scrambling to figure out how to make it green. They’re working with materials that can be recycled, reducing waste, and ensuring that the designs themselves are eco-friendly. Companies would like their packaging to reflect their eco-conscious objectives and resonate with consumers who are concerned about the earth. They’re after clean, elegant designs that make their brands prominent without all the extra stuff. Packaging is minimalist now, with minimal lines, minimal fonts, and a touch of branding to make it seem current and catchy.
Packaging Design Services Market Analysis
According to the type of design, the market is divided into packaging and label. The label segment is likely to expand at a highest CAGR of above 5% in the forecast period. Labels are significant in the packaging design services industry as they determine the visual attractiveness, functionality, and brand communication of the packaging. Various types of labels provide different benefits and meet specific product needs, consumer demands, and regulatory requirements. The choice of an ideal label type determines efficient brand communication, regulatory compliance, visual attractiveness, functionality, and sustainability aspects, eventually influencing the packaging design service industry.
On the basis of material, the market is divided into wood, polymer, paper & cardboard, metal, glass, and others. Paper & cardboard accounted for a market share of more than 30% in 2022. Paper and cardboard are biodegradable, recyclable, and renewable materials and hence are favored by eco-friendly brands and consumers. The increasing demand for sustainability has led to more and more consumers looking for package designs made with paper & cardboard materials. Such a demand is fulfilled by package design services providing innovative & artistic designs that have optimal utilization of sustainable materials.
For packaging design, various sectors have specific requirements. For instance, the food and beverage sector, the pharmaceutical and healthcare sector, personal care and cosmetics, consumer goods, and others all need customized packaging designs. Among all these sectors, the food and beverage sector has been at the forefront. In 2022, it dominated the market with the lion’s share. And specialists forecast that it will continue to develop steadily, by 2.5% per year until 2032. Why is packaging design so critical in the food and beverage sector? Because it assists brands in designing packaging that is not only attractive but also functional, secure, and sustainable. By knowing what the customers want, what is going on in the market, and what the regulations are, packaging design services can enable food and beverage brands to succeed. They accomplish this by developing packaging that makes the product most appealing, guards it, facilitates easy use, and differentiates the brand.
North America packaging design services market with more than 30% market share in 2022. North America is home to a varied set of industries such as food & beverages, pharmaceuticals, cosmetics, and electronics. Every industry has special packaging needs and requirements, and this drives the demand for industry-specific packaging design services. The industries in North America are serviced by packaging design service providers that provide tailored solutions to meet certain industry-specific rules, branding strategies, and customer needs.
Packaging Design Services Market Share
A few of the key players in the packaging design services market are
Arhue
DEI Creative
Sincretix
La Visual, Inc.
Murmur Creative
Ruckus Marketing, LLC.
Design Type
- Packaging
- Label
By Material
- Wood
- Polymer
- Paper & cardboard
- Metal
- Glass
- Others
By End Use
- Food & beverage
- Pharmaceutical & healthcare
- Personal care & cosmetics
- Consumer goods
- Others
These companies are indulging in strategic partnerships and new product launches & commercialization for business growth. They are investing heavily in research, enabling them to launch innovative products and achieve maximum revenue in the market.
Packaging Design Services Industry News
In May 2023, ePac Flexible Packaging introduced in-house design services to assist brands of all sizes to enhance their packaging designs and branding. A group of designers collaborated with ePac to create new & existing customer brands, providing packaging design support as well as branding & content services to aid their development.
In January 2023, BRANDMYDISPO, a packaging firm, initiated free custom mylar bag design services. BRANDMYDISPO creates unique, attractive designs to market a brand and make a product stand out. Customers are able to utilize their custom packaging design services to design the ideal customized solution for any product size by choosing from a range of sizes, colors, styles, and shapes.
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