SVoD Market Valuation 2025-2035

Increased internet penetration and increased usage of smart devices have greatly contributed to the growth of the Subscription Video on Demand (SVoD) market, as content availability has been increased among different demographics. As per the analyst at Verified Market Research, the SVoD Market is expected to achieve a valuation of USD 39.46 Billion in the forecast period dominating approximately USD 29.38 Billion worth in 2024.

The fast growth of the SVoD market is mainly fueled by the growing consumer demand for original content, as streaming platforms are increasingly investing in exclusive content to attract and retain subscribers. It allows the market to grow at a CAGR of 16.51% during 2024-2035.

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What Effect is the Rising Investment in Original Content Having on Subscriber Growth within the SVoD Market?
The growing investment in original content is identified as a key contributor to subscriber growth in the SVoD market, as exclusive content is in demand by consumers looking for differentiated entertainment experiences. It has been observed that Netflix, Amazon Prime Video, and Disney+ have invested heavily in creating original series and movies, thus enriching their content. Netflix’s spend on original content was USD 13 Billion in 2023. Disney+ spent USD 33 Billion on content in financial year 2022, out of which about 40% went towards originals.

This approach has been taken to distinguish services in an oversaturated market, where customer options are growing at a high rate. Therefore, it has been seen that the presence of high-quality, premium content is directly related to subscriber acquisition and retention, creating a strong growth path for SVoD operators.

How is the Increasing Competition Among Streaming Services Influencing Pricing Strategies in the SVoD Market?
The increasing competition between streaming services is influencing pricing tactics in the SVoD market, where aggressive pricing strategies are being more extensively adopted to gain and retain customers. It has been reported that a majority of platforms have adopted promotional pricing, bundling, and tiered subscription levels to be better positioned in the market.

Since competitors struggle to achieve bigger market shares, pricing strategies are often sustainability assessed to maintain profitability while also being attractive to consumers. Moreover, consumers have been found to become increasingly price-conscious, forcing providers to re-evaluate their pricing models and introduce more elastic subscription plans, hence determining the competitive dynamics of the SVoD industry.

SVOD Market Trends

Upgrade of the SVOD experience mostly depends on technical enhancements. Upgrade in streaming technology, particularly in immersive audio forms like Dolby Atmos, 4K Ultra HD, and High Dynamic Range (HDR), are beginning to be provided as part of basic offerings. Improved image and sound quality is made possible by these technologies, adding depth and delight to the viewing experience. In addition, improved streaming protocols like adaptive bitrate streaming ensure smooth play even in dynamic internet conditions. Moreover, interfaces of platforms are evolving with greater interactive elements, voice search functionality, and artificial intelligence-based content discovery features incorporated.
As the streaming universe becomes increasingly populated, new streaming platforms are emerging left and right, but with a twist: they’re not attempting to be all things to all people. Rather, these “niche” streaming platforms are going after specific groups of individuals with very specific tastes. They realize there are many people who adore horror films, anime, docs, or indie features, but won’t necessarily discover what they want on the larger streaming giants such as Netflix or Hulu. That’s where the niche services step in, plunging into that particular category and building a destination for its followers. For instance, look at Shudder. It only has horror content and TV programs. Or Crunchyroll, the destination for anime fans. By doing one thing, these sites are able to create a genuinely dedicated following of fans and provide programming and films that the giants may not even be aware of. This movement indicates that there’s space for any type of streaming site in the world. The large ones have a little of everything, but these niche operations can delve deeply into what their audience loves and are thus ideal for fans who wish to experience their preferred genres to the fullest.

SVOD Market Share
Netflix and Amazon Prime Video hold a big market share of more than 45% of the SVOD market. They are companies that have distinctive styles and content portfolios that speak for themselves. Being the pioneer in the streaming era, companies possess a huge global user base that is drawn towards its enormous library of original content, including highly acclaimed series and an extensive catalog of films. The commitment of the platform to producing original, high-quality content has boosted its image and sustained subscriber loyalty worldwide.

Alternatively, the companies have readily captured market share due to its mythical properties, including masterpieces of animation. The strategy for the platform, aided by proprietary releases, focuses on nostalgia and family-friendly content. International growth initiatives, technology innovations, and strategic partnerships drive companies disrupting and cementing positions as industry titans shaping global entertainment consumption.

SVoD Market, By Category

Content Type:

• Movies
• TV Shows
• Sports
• Kids’ Content
• Documentaries
• Original Content

Device Type:

• Smartphones and Tablets
• Laptops and Desktops
• Smart TVs
• Gaming Consoles
• Set-top Boxes
• Streaming Media Players

Subscription Type:

• Monthly Subscription
• Annual Subscription
• Pay-Per-View
• Freemium

Revenue Model:

• Ad-free Subscription
• Ad-supported Subscription
• Hybrid

Platform Type:

• International Platforms
• Regional/Local Platforms
• Niche Platforms

End-User:

• Individual Subscribers
• Households
• Enterprises

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SVOD Industry News
The Walt Disney Company’s partnership with Apple Vision Pro in January 2024 was giant strides into the future of entertainment and storytelling. Leveraging the power of Apple’s state-of-the-art Augmented Reality (AR) technology, Disney sought to transform the way audiences engage with their favorite stories and characters.
In December 2023, IPG Media brands and Amazon signed a landmark three-year agreement to help brands reach audiences via Prime Video ads. The alliance highlighted the growing role of streaming platforms in ad strategies and the expanding role of Amazon in the digital ad ecosystem. With this alliance, they gained access to a treasure trove of targeting and measurement capabilities to reach viewers on Prime Video. This involved taking advantage of Amazon’s wealth of data intelligence to identify precise audience segments and fine-tune ad campaigns for optimal performance.